1.LARGE Display & BIG Digits & LOUD Alarm & SLEEK Design - Three desirable features as a handy kitchen timer: Large LCD Display (3" screen); Big Digits (1.5" bold fonts); Loud Beeper Alarm (loud & clear but not deafening). - The Sleek Design outlooks competitors: 3 big no show function buttons on the front bulge of the battery case, leaving more space for LCD screen and looking much nicer than ugly buttons-on competitors; matte white exterior textures well with your kitchen, bedroom, office, etc. 2.COUNT DOWN OR UP & ONE-THUMBED OPERATION & VISION FRIENDLY - Can both count down as a timer and count up as a stopwatch in a range from 1 second to 99 minutes - 3 big no show function buttons aligned on the front bulge allow simple and reliable one-thumbed operation, no frills features - Ever-on technology consumes almost no power while the timer stands by not in use, no need for switching it off 3.SLEEK DESIGN AS A VERSATILE TIMER - Designed not to be just an ugly kitchen utensil, timer looks much nicer than competitors so that you want to use it in many other occasions. - 3 big no show function buttons seamlessly aligned on the front bulge for one-thumbed simple controls, outlooking those ugly buttons-wearing competitors; the matte white exterior textures well with your kitchen, bedroom, office, etc. for meetings, homework, exercise, meditation sessions, games, laboratory, etc. 4.THREE Placements: Magnetic Back, Retractable Stand, Foldable Hook - There are 3 different options for you to place the kitchen timer - Stick the kitchen timer to the fridge door with its magnet - Place the unit on the flat surface with its retractable stand for table-top use - Pull out the foldable hook and hang it on a wall hook or around your neck if you are on the go as it is battery operated (1 AAA battery included).