Soft & Durable MaterialThe body measuring tape is made of cowhide nano synthetic material, which is soft, durable, waterproof, good flexibility, safe to use and not easy to break or deform. Double Side ScaleThis measuring tape has inches and centimeters calibration, with centimeter scales (150cm) on one side and inch scales (60 inch) on the other. Easy to store &carry soft and flexible measuring tape with metal ends to stop fraying and extend service life; There is snap button on the end of the tailor measuring tape for easy closure, the sewing tape measure can be rolled together and quickly organized after use. Clear ScaleThis tape measure is accurate in scale with large clear marks in inches and centimeters for quick reading; The color of the centimeter side changes every 10 centimeters. Bright eye-catching colors help you count quickly and find it easily. Wide ApplicationThis tape measure is perfect for body, chest, waist, bra, head, circumference measuring; Useful sewing tools for tailors, seamstress, dressmakers, a crafter, a quilter.