Behavioural Research for Marketing: A Practitioners Handbook

R3 749,00
+ R284,99 Shipping
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Behavioural Research for Marketing: A Practitioners Handbook

Behavioural Research for Marketing: A Practitioners Handbook

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Behavioural Research for Marketing: A Practitioners Handbook

R3 749,00

Only 1 left in stock
+ R284,99 Shipping

14-Day Returns Policy

Sold by:

R3 749,00

Only 1 left in stock
+ R284,99 Shipping

14-Day Returns Policy

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Description

Behavioural Research for Marketing: A Practitioners Handbook

This book the first of its kind provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought including sociology psychology and behavioural economics.
  • Fruugo ID: 434330681-911537914
  • ISBN: 9780367771317

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Dispatched within 6 days

  • STANDARD: R284,99 - Delivery between Tue 10 February 2026–Mon 02 March 2026

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