Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds

R674,00
+ R430,49 Shipping

Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds

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Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds

Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds

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Description

Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap which has now been extended to the shampoo and deodorant markets.
  • Brand: John Wiley & Sons Inc
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2023-03-22
  • Publisher / Label: John Wiley & Sons Inc
  • Author: David Taylor (INSEAD France)
  • Number of Pages: 178
  • Fruugo ID: 346763997-758034557
  • ISBN: 9780470862117

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Dispatched within 6 days

  • STANDARD: R430,49 - Delivery between Wed 31 December 2025–Tue 20 January 2026

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