Consumer Tribes

R1 249,00
+ R434,49 Shipping

Consumer Tribes

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Consumer Tribes

Consumer Tribes

RRP: R1 299,00
Price: R1 249,00
Sold by:
R1 249,00
+ R434,49 Shipping

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Description

Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. This title offers an overview of the area that has been defined as cultures of consumption - consumption microcultures brand cultures brand tribes and brand communities.
  • Fruugo ID: 343472303-752568489
  • ISBN: 9780750680240

Delivery & Returns

Dispatched within 6 days

  • STANDARD: R434,49 - Delivery between Thu 27 November 2025–Wed 17 December 2025

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