Electronic Customer Relationship Management

R5 390,00
+ R428,99 Shipping

Electronic Customer Relationship Management

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Electronic Customer Relationship Management

Electronic Customer Relationship Management

RRP: R5 490,00
Price: R5 390,00
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R5 390,00
+ R428,99 Shipping

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Description

Electronic Customer Relationship Management

A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives and stresses integration with other enterprise information systems.
  • Fruugo ID: 344389803-754029055
  • ISBN: 9780765613271

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  • STANDARD: R428,99 - Delivery between Wed 14 January 2026–Tue 03 February 2026

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