Excellence in Advertising

R1 899,00
+ R401,49 Shipping

Excellence in Advertising

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Excellence in Advertising

Excellence in Advertising

RRP: R2 249,00
Price: R1 899,00
You save: R350,00 (15%)
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R1 899,00
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Description

Excellence in Advertising

Presents a view on what constitutes best practice in a wide range of key areas that are the context for creation of effective advertising: building successful brands; strategy development; the analysis and interpretation of qualitative research; creative briefing; media strategy; managing relationships; evaluating advertising; loyalty; and more.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2024-02-28
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Leslie Butterfield
  • Number of Pages: 328
  • Fruugo ID: 343472128-752568317
  • ISBN: 9780750644792

Delivery & Returns

Dispatched within 6 days

  • STANDARD: R401,49 - Delivery between Tue 20 January 2026–Mon 09 February 2026

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