Goldwell StyleSign Roughman Texturizing Paste 100ml creates structure with an instant hold and matte finish. Surprisingly creamy paste for sculpting matte styles with total control. Roughman Texturizing Paste contains fragrances of spearmint for a fresh minty aroma on the hair.- Instant hold - lasts all day - For all hair types - controls even stubborn hair.- With color protection.Directions for use: Use Goldwell Texture Roughman Matte Cream Paste on slightly damp or dry hair.Technology (part of features and benefits):All Goldwell Styling products contain patented FlexShine Technology.Flexible, durable hold + Natural, shiny hair. FlexShine Technology combines Elastomer,Bamboo Protein and Styling Polymers to create flexible, durable hold and natural, shiny hair.Elastomer:Elastomer is a patented blend of setting polymers and smoothing polymers that coat the outside of the hair shaft, locking in the Bamboo Protein and Styling Polymers for style longevity. This thin layer of Elastomer also reduces the sticky hair feeling associated with most styling products and leaves hair with a brilliant, shiny finish.Bamboo Protein:Bamboo is a unique resource in that it can be very strong–strong enough to build bridges with, but also flexible enough to weave into baskets. With Goldwell Styling, Bamboo Protein brings these characteristics to a hairstyle, providing a strong, durable hold that's flexible enough to look natural and not appear stiff.Styling Polymers:Styling Polymers are essential to any styling product, a variety of setting polymers are used to create stronghold and style memory.StyleSign Roughman Texturizing Paste is perfect for use on people with straight or wavy hair using professionally in the salon or for styling at home.