Group Consensus and Minority Influence: Implications for Innovation

R2 999,00
+ R428,99 Shipping

Group Consensus and Minority Influence: Implications for Innovation

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Group Consensus and Minority Influence: Implications for Innovation

Group Consensus and Minority Influence: Implications for Innovation

RRP: R3 049,00
Price: R2 999,00
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R2 999,00
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Description

Group Consensus and Minority Influence: Implications for Innovation

This text reviews the influence of minorities on attitude change on individual and group decision making and on organizational processes. provides useful insights on how to work more effectively with groups in applied settings. An innovative contribution to research on consensus and innovation.
  • Brand: John Wiley and Sons Ltd
  • Category: Science, Medicine & Nature
  • Format: Hardback
  • Language: English
  • Publication Date: 2025-02-10
  • Publisher / Label: John Wiley and Sons Ltd
  • Author: Carsten K. W. De Dreu (University of Amsterdam)
  • Number of Pages: 340
  • Fruugo ID: 434367084-911574458
  • ISBN: 9780631212324

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  • STANDARD: R428,99 - Delivery between Wed 14 January 2026–Tue 03 February 2026

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