Cookie Policy

Last updated: 16 April, 2024.

Fruugo.com Ltd and its wholly owned subsidiaries are committed to safeguarding the privacy of all individuals who interact with us and we respect the cookie choices you make.

In the context of this cookie policy (“Cookie Policy”), when we use the term ‘we’ it means Fruugo.com Ltd, Fruugo (Ireland) Ltd and Fruugo PLC. 

Our website uses cookies and similar technologies ("cookies") to distinguish you from other users of our website. Your cookie preferences can be updated at any time should you wish to change your settings. Please see below for further information on how to update your preferences. 

This “Cookie Policy” provides details about the cookies we use and their purpose, including how to set your preferences in the cookies information and preferences centre and how to manage cookies from your browser. 

By visiting this website with your browser settings adjusted to allow cookies, you are consenting to Fruugo using cookies for the purposes outlined below in order to provide you with a fully functional shopping experience.

What is a cookie?

A cookie is a small text file which is downloaded and stored on your computer or mobile device by websites that you visit. Where cookie technology is not available, an anonymous identifier may be used. An anonymous identifier is a random string of characters used for the same purposes as a cookie. Your browser accesses the cookie file only when you visit the website that generated it.

This helps to ease your navigation by automatically logging you in and remembering things like your preferences and what’s in your shopping basket. Cookies allow sites like Fruugo to deliver you a personalised shopping experience.

The information stored within any given cookie can only be accessed by the website that created it and cookies are limited to communicating only the information you have disclosed to the site.

Want to know more about cookies?

Useful information about cookies can be found at: Cookies | Online Privacy and Digital Security

We use the following types of cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

  • Performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

  • Marketing, personalisation and targeted advertising cookies. These cookies are used to track browsing habits and activity across our websites. They can be used to build a profile of search and browsing history for every visitor to that website in order to deliver personalised content to that user. The information obtained from these cookies enables us to show you relevant/personalised marketing content. In using these types of cookies, we may collect personally identifiable information about you and use this information to display targeted advertising and/or share this information with third parties for the same purpose. Any activity tracked and recorded using these cookies may be shared with third parties.

  • Third-party cookies are placed by someone other than Fruugo and may gather browsing activity across multiple websites and multiple sessions. They are usually a type of persistent cookie and are stored until you delete them or they expire based on the time set in each third-party cookie.

The list below summarises the cookies used on Fruugo. We have outlined who sets these cookies and their purpose. If the party reads something other than 'Fruugo', these are our third-party business partners who help us to enhance your browsing experience.

Cookie Name

Details

akaalb_fruugo_main_balancer

Provider: Akamai.
Purpose: Session persistance.
Domain: .fruugo.com.
Type: Necessary - 1st Party (Priority: Medium).

bm_sv

Provider: Akamai.
Purpose: Session persistance.
Domain: .fruugo.com.
Type: Necessary - 1st Party (Priority: Medium).

checkout-node

Provider: Fruugo.
Purpose: Fruugo provided functionality to enable use of websites.
Domain: .fruugo.com.
Type: Necessary - 1st Party (Priority: Medium).

consents

Provider: Fruugo.
Purpose: Fruugo provided functionality to enable use of websites.
Domain: .fruugo.com.
Type: Necessary - 1st Party (Priority: Medium).

remember-me

Provider: Fruugo.
Purpose: Fruugo provided functionality to enable use of websites.
Domain: .fruugo.com.
Type: Necessary - 1st Party (Priority: Medium).

RT

Provider: Fruugo.
Purpose: Fruugo provided functionality to enable use of websites.
Domain: .fruugo.com.
Type: Necessary - 1st Party (Priority: Medium).

SESSION

Provider: Fruugo.
Purpose: Fruugo provided functionality to enable use of websites.
Domain: .fruugo.com.
Type: Necessary - 1st Party (Priority: Medium).

CONSENT

Provider: Google.
Purpose: Consent Status/Management.
Domain: .google.com.
Type: Necessary - 3rd Party (Priority: Medium).

DV

Provider: Google.
Purpose: Used in context with transactions on the website for secure payment via PayPal.
Domain: .google.com.
Type: Necessary - 3rd Party (Priority: Medium).

cookie_check

Provider: PayPal.
Purpose: Cookie associated with PayPal when making a payment safely.
Domain: .paypal.com.
Type: Necessary - 3rd Party (Priority: Medium).

d_id

Provider: PayPal.
Purpose: Improve user experience when making a payment.
Domain: .paypal.com.
Type: Necessary - 3rd Party (Priority: Medium).

ddi

Provider: PayPal.
Purpose: Used in context with transactions on the website for secure payment via PayPal.
Domain: .paypal.com.
Type: Necessary - 3rd Party (Priority: Medium).

enforce_policy

Provider: PayPal.
Purpose: Used in context with transactions on the website for secure payment via PayPal.
Domain: .paypal.com.
Type: Necessary - 3rd Party (Priority: Medium).

fn_dt

Provider: PayPal.
Purpose: Used in context with transactions on the website for secure payment via PayPal.
Domain: .paypal.com.
Type: Necessary - 3rd Party (Priority: Medium).

id_token

Provider: PayPal.
Purpose: Used in context with transactions on the website for secure payment via PayPal.
Domain: .paypal.com.
Type: Necessary - 3rd Party (Priority: Medium).

l7_az

Provider: PayPal.
Purpose: Used in context with transactions on the website for secure payment via PayPal.
Domain: .paypal.com.
Type: Necessary - 3rd Party (Priority: Medium).

LANG

Provider: PayPal.
Purpose: Used in context with transactions on the website for secure payment via PayPal.
Domain: .paypal.com.
Type: Necessary - 3rd Party (Priority: Medium).

rmuc

Provider: PayPal.
Purpose: Used in context with transactions on the website for secure payment via PayPal.
Domain: .paypal.com.
Type: Necessary - 3rd Party (Priority: Medium).

ts

Provider: PayPal.
Purpose: Used in context with transactions on the website for secure payment via PayPal.
Domain: .paypal.com.
Type: Necessary - 3rd Party (Priority: Medium).

ts_c

Provider: PayPal.
Purpose: Used in context with transactions on the website for secure payment via PayPal.
Domain: .paypal.com.
Type: Necessary - 3rd Party (Priority: Medium).

tsrce

Provider: PayPal.
Purpose: Used in context with transactions on the website for secure payment via PayPal.
Domain: .paypal.com.
Type: Necessary - 3rd Party (Priority: Medium).

ui_experience

Provider: PayPal.
Purpose: Used in context with transactions on the website for secure payment via PayPal.
Domain: .paypal.com.
Type: Necessary - 3rd Party (Priority: Medium).

x-pp-s

Provider: PayPal.
Purpose: Used in context with transactions on the website for secure payment via PayPal.
Domain: .paypal.com.
Type: Necessary - 3rd Party (Priority: Medium).

paypal-offers--cust

Provider: PayPal.
Purpose: Used in context with transactions on the website for secure payment via PayPal.
Domain: .paypalobjects.com.
Type: Necessary - 3rd Party (Priority: Medium).

akavpau_ppsd

Provider: PayPal.
Purpose: Used in context with transactions on the website.
Domain: .www.paypal.com.
Type: Necessary - 3rd Party (Priority: Medium).

nsid

Provider: PayPal.
Purpose: Used in context with transactions on the website for secure payment via PayPal.
Domain: www.paypal.com.
Type: Necessary - 3rd Party (Priority: Medium).

tcs

Provider: PayPal.

Purpose: Used in context with transactions on the website for secure payment via PayPal.
Domain: www.paypal.com.
Type: Necessary - 3rd Party (Priority: Medium).

ak_bmsc

Provider: Akamai Bot Manager .
Purpose: Used by Akamai to optimise site performance and security.
Domain: .fruugo.com.
Type: Security/Performance - 1st Party (Priority: Medium).

AEC

Provider: Google Ads.
Purpose: Ensure that requests within a browsing session are made by the user, and not by other sites.
Domain: .google.com.
Type: Security/Performance - 3rd Party (Priority: Medium).

_gcl_au

Provider: Google Adsense.
Purpose: To store and track conversions.
Domain: .fruugo.com.
Type: Statistics - 1st Party (Priority: Medium).

_ga

Provider: Google Analytics.
Purpose: To store and count pageviews.
Domain: .fruugo.com.
Type: Statistics - 1st Party (Priority: Medium).

_ga_**********

Provider: Google Analytics.
Purpose: To store and count pageviews.
Domain: .fruugo.com.
Type: Statistics - 1st Party (Priority: Medium).

_gat_gtag_UA_*******_*

Provider: Google Analytics.
Purpose: To store and track conversions.
Domain: .fruugo.com.
Type: Statistics - 1st Party (Priority: Medium).

_gid

Provider: Google Analytics.
Purpose: To store and track conversions.
Domain: .fruugo.com.
Type: Statistics - 1st Party (Priority: Medium).

9HHPZ

Provider: Google Analytics.
Purpose: To store and track conversions.
Domain: .google.com.
Type: Statistics - 3rd Party (Priority: Medium).

_hjAbsoluteSessionInProgress

Provider: Hotjar.
Purpose: To store unique visits.
Domain: .fruugo.com.
Type: Statistics - 1st Party (Priority: Medium).

_hjid

Provider: Hotjar.
Purpose: This cookie is set when the customer first lands on a page with the Hotjar script It is used to persist the Hotjar User ID, unique to that site on the browser This ensures that behaviour in subsequent visits to the same site will be attributed to the same user ID.
Domain: .fruugo.com.
Type: Statistics - 1st Party (Priority: Medium).

_hjIncludedInSessionSample

Provider: Hotjar.
Purpose: Determine if a user is included in the data sampling.
Domain: .fruugo.com.
Type: Statistics - 1st Party (Priority: Medium).

_hjSession_*

Provider: Hotjar.
Purpose: Holds current session data Ensures subsequent requests in the session window are attributed to the same session.
Domain: .fruugo.com.
Type: Statistics - 1st Party (Priority: Medium).

_hjSessionUser_*

Provider: Hotjar.
Purpose: This cookie is set when the customer first lands on a page with the Hotjar script It is used to persist the Hotjar User ID, unique to that site on the browser This ensures that behaviour in subsequent visits to the same site will be attributed to the same user ID.
Domain: .fruugo.com.
Type: Statistics - 1st Party (Priority: Medium).

MUID

Provider: Microsoft.
Purpose: Store and track visits across websites.
Domain: .bing.com.
Type: Statistics - 3rd Party (Priority: High).

_uetsid

Provider: Bing Ads.
Purpose: To store and track visits across websites.
Domain: .fruugo.com.
Type: Advertising/Marketing/Tracking - 1st Party (Priority: Medium).

_uetvid

Provider: Bing Ads.
Purpose: To store and track visits across websites.
Domain: .fruugo.com.
Type: Advertising/Marketing/Tracking - 1st Party (Priority: Medium).

_fbp

Provider: Facebook.
Purpose: To store and track visits across websites.
Domain: .fruugo.com.
Type: Advertising/Marketing/Tracking - 1st Party (Priority: Medium).

_ga_5WYRGW7L7J

Provider: Google Pay.
Purpose: Session persistance.
Domain: .pay.google.com.
Type: Necessary - 1st Party(Priority: Medium).

IDE

Provider: Google.
Purpose: Provide ad delivery or retargeting.
Domain: .doubleclick.net.
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: Medium).

OTZ

Provider: Google.
Purpose: Provide ad delivery or retargeting, store user preferences.
Domain: .fruugo.com.
Type: Advertising/Marketing/Tracking - 1st Party (Priority: Medium).

__Secure-1PAPISID

Provider: Google.
Purpose: Targeting cookie Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising.
Domain: .google.com.
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: High).

__Secure-1PSID

Provider: Google.
Purpose: Targeting cookie Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising.
Domain: .google.com.
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: High).

JAR

Provider: Google.
Purpose: Provide ad delivery or retargeting.
Domain: .google.com.
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: Medium).

NID

Provider: Google.
Purpose: Provide ad delivery or retargeting, store user preferences.
Domain: .google.com.
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: Medium).

SAPISID

Provider: Google.
Purpose: Display personalised advertisements on Google sites, based on recent searches and previous interactions HSID, SSID, APISID and SAPISID cookies enable Google to collect user information for videos hosted by YouTube.
Domain: .google.com.
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: High).

SEARCH_SAMESITE

Provider: Google.
Purpose: Prevent the browser from sending this cookie along with cross-site requests.
Domain: .google.com.
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: Medium).

SID

Provider: Google.
Purpose: Provide ad delivery or retargeting, provide fraud prevention.
Domain: .google.com.
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: High).

SIDCC

Provider: Google.
Purpose: Provide the identification of trusted web traffic.
Domain: .google.com.
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: High).

SSID

Provider: Google.
Purpose: Display personalised advertisements on Google sites, based on recent searches and previous interactions HSID, SSID, APISID and SAPISID cookies enable Google to collect user information for videos hosted by YouTube.
Domain: .google.com.
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: High).

__Secure-1PSIDCC

Provider: Google Ads.
Purpose: Builds a profile of website visitor interests to show relevant and personalised ads through retargeting.
Domain: .google.com.
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: High).

__Secure-3PAPISID

Provider: Google Ads.
Purpose: Builds a profile of website visitor interests to show relevant and personalised ads through retargeting.
Domain: .google.com.
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: High).

__Secure-3PSID

Provider: Google Ads.
Purpose: Builds a profile of website visitor interests to show relevant and personalised ads through retargeting
Domain: .google.com.
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: High).

__Secure-3PSIDCC

Provider: Google Ads.
Purpose: Builds a profile of website visitor interests to show relevant and personalised ads through retargeting.
Domain: .google.com.
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: High).

__Secure-ENID

Provider: Google Ads.
Purpose: To secure digitally signed and encrypted data from the unique Google ID and store the most recent login time that Google uses to identify visitors, prevent fraudulent use of login data and protect visitor data from unauthorised parties This can also be used for targeting purposes to display relevant and personalised advertising content.
Domain: .google.com.
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: Medium).

1P_JAR

Provider: Google Ads.
Purpose: Builds a profile of website visitor interests to show relevant and personalised ads through retargeting.
Domain: .google.com.
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: Medium).

APISID

Provider: Google Ads.
Purpose: Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising.
Domain: .google.com.
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: High).

HSID

Provider: Google Ads.
Purpose: Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising.
Domain: .google.com.
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: High).

Conversion

Provider: Google Ads.
Purpose: To store and track conversions.
Domain: www.googleadservices.com.
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: Medium).

fruugo_client_id

Provider: Fruugo
Purpose: Store and track visits across Fruugo websites. Used to track user interactions and Shared with Byte+ (third-party) for website improvements.
Domain: .fruugo.com
Type: Statistics - 1st Party (Priority: Medium).

Duration of cookies:

Session (or Transient) Cookies

Session cookies are stored in your computer's memory for the length of your browsing session. They become inaccessible after the session has been inactive for a time and are automatically deleted from your computer when the browser is closed. They allow you to move from page to page without having to log-in repeatedly.

Persistent (or Permanent) Cookies

Persistent cookies are stored in your computer memory and are not deleted when the browser is closed. They are used to keep your preferences for the website, so they will be remembered for next time you visit the website. They are also used to collect information about the numbers of visitors, the average time spent on a particular page and analyse shopping behaviour on the website. This information is used to find out how well the website works and where it can be improved.

Flash Cookies (or Locally Shared Objects)

Websites that contain Flash can also store small files on your computer that are used in the same way as cookies. Flash cookies can also back up the data that is stored in other cookies. When you delete cookies, your Flash cookies are not affected. So a website may still recognise you if it backs up the deleted cookie information on a Flash cookie.

Fruugo cookies duration 

Persistent cookies will remain on your browser for 6 months from your last visit to our services, except for cookies used to remember your privacy settings, which may remain on your browser for up to 2 years. Other cookies remain on your browser for  6  months after you provide us with your consent to use these cookies.

Managing your cookies

The cookie banner

You can consent to the use of these cookies by clicking on "Accept All" on our cookie banner when you arrive on the Fruugo website. Alternatively, you can opt out of certain cookies by clicking on "Manage" on the cookie banner. This will take you to our Privacy Preference Centre to select your preferences. Blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Privacy preference centre

You can also select or update your cookie preferences at any time. By clicking "Accept All" you agree to our use of all cookies, alternatively you can opt-out of each cookie category (except Essential Cookies which are strictly necessary and performance cookies) through the Privacy Preference Centre under “Manage Cookies”.This will allow you to use the toggle bars to confirm or withdraw your consent to cookies being placed on your device in respect to each cookie category.  Please note that blocking some types of cookies may impact your experience of the website and the services we are able to offer.

AdChoices 

Targeting or advertising cookies will often be linked to website functionality provided by third parties that generate the advert. In accordance with the Internet Advertising Bureau (IAB), all our adverts will carry the Adchoices icon. Please visit www.youradchoices.com for more information. Please note that when you opt out of receiving adverts from one browser, device or app, it will not necessarily opt you out of all such adverts from all browsers, devices or apps. 

Using your browser

You are able to stop your browser from accepting cookies from particular websites. However, disabling cookies from our site will mean you lose certain functionality, impacting your shopping experience and ability to place an order.

If you do not wish to enable cookies, you'll only be able to browse the site. It is not possible to log in or register without cookies enabled. Many of the cookies used on our site and through emails can be enabled or disabled through the Privacy Preference Centre  or by enabling or disabling the cookies through your own browser. To enable or disable cookies through your browser, follow the instructions usually located within the “Help,” “Tools” or “Edit” menus in your browser. Disabling a cookie or category of cookies does not delete the cookie from your browser unless manually completed through your browser function.

Deleting cookies

Collection of your data from our analytics cookies can be deleted. If cookies are deleted from your browser, the information collected prior to the preference change may still be used, however, we will stop using the disabled cookie to collect any further information from your user experience.

You can easily erase cookies from your computer or mobile device using your browser. Each browser is different, so check the 'Help' menu of your particular browser (or your mobile phone's handset manual) to learn how to change your cookie preferences.

You can choose to disable cookies or to receive a notification each time a new cookie is sent to your computer or mobile device. Please note that if you choose to disable cookies, you will not be able to take advantage of all our features.

Contact

For further information about how we protect and process your personal data, please read our Privacy Notice. Questions, comments and requests regarding this Cookie Notice are welcomed and should be addressed to dpo@fruugo.com.