Intercultural Marketing: Theory and Practice

R1 349,00
+ R456,99 Shipping

Intercultural Marketing: Theory and Practice

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Intercultural Marketing: Theory and Practice

Intercultural Marketing: Theory and Practice

RRP: R1 649,00
Price: R1 349,00
You save: R300,00 (18%)
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R1 349,00
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Description

Intercultural Marketing: Theory and Practice

With companies actively marketing products and services beyond their borders marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors this textbook brings together academic research and contemporary case studies from the marketing practice.
  • Fruugo ID: 343447113-752543117
  • ISBN: 9780367902544

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  • STANDARD: R456,99 - Delivery between Tue 20 January 2026–Mon 09 February 2026

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