Managing Marketing Information (RLE Marketing)

R1 249,00
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Managing Marketing Information (RLE Marketing)

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Managing Marketing Information (RLE Marketing)

R1 249,00

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Managing Marketing Information (RLE Marketing)

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2022-01-24
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Managing Marketing Information (RLE Marketing)
  • Number of Pages: 242
  • Fruugo ID: 537367170-1087649583
  • ISBN: 9781138980310
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  • STANDARD: R286,99 - Delivery between Fri 27 November 2026–Thu 17 December 2026

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