Marketing Scientific and Technical Information

R1 149,00
+ R175,99 Shipping

Marketing Scientific and Technical Information

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Marketing Scientific and Technical Information

R1 149,00

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Marketing Scientific and Technical Information

This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the scientific and technical information (STI) context. It includes the work of distinguished marketing scholars who have analysed STI marketing from various perspectives.
  • Brand: Taylor & Francis Ltd
  • Category: Society & Politics
  • Format: Paperback
  • Language: English
  • Publication Date: 2025-02-25
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Marketing Scientific and Technical Information
  • Number of Pages: 234
  • Fruugo ID: 537366118-1087646665
  • ISBN: 9780367170790
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  • STANDARD: R175,99 - Delivery between Mon 09 November 2026–Fri 27 November 2026

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