Media Choice: A Theoretical and Empirical Overview

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Media Choice: A Theoretical and Empirical Overview

Media Choice: A Theoretical and Empirical Overview

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Media Choice: A Theoretical and Empirical Overview

R1 299,00

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R1 549,00
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Sold by:

R1 299,00

Save R250,00 (16%)

RRP

R1 549,00
Only 1 left in stock
+ R397,99 Shipping

14-Day Returns Policy

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Description

Media Choice: A Theoretical and Empirical Overview

Presents the research in media psychology bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use this work seeks to answer such questions as: what mechanisms guide an individuals exposure to/choice of media and how can researchers model them.
  • Brand: Taylor & Francis Ltd
  • Category: Society & Politics
  • Format: Paperback
  • Language: English
  • Publication Date: 2022-01-24
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Tilo Hartmann
  • Number of Pages: 320
  • Fruugo ID: 434358935-911566279
  • ISBN: 9780415964586

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  • STANDARD: R397,99 - Delivery between Fri 06 February 2026–Thu 26 February 2026

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