Metaphor and Persuasion in Strategic Communication: Sustainable Perspectives

R1 199,00
+ R428,99 Shipping

Metaphor and Persuasion in Strategic Communication: Sustainable Perspectives

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Metaphor and Persuasion in Strategic Communication: Sustainable Perspectives

Metaphor and Persuasion in Strategic Communication: Sustainable Perspectives

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Description

Metaphor and Persuasion in Strategic Communication: Sustainable Perspectives

This groundbreaking work adopts an alternative metaphor-based approach to challenge unpack and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse.
  • Brand: Taylor & Francis Ltd
  • Category: Education
  • Format: Paperback
  • Language: English
  • Publication Date: 2022-01-24
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Federica Ferrari
  • Number of Pages: 284
  • Fruugo ID: 344376027-754015195
  • ISBN: 9780367584245

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  • STANDARD: R428,99 - Delivery between Mon 12 January 2026–Fri 30 January 2026

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