Persuasion in Advertising

R4 849,00
+ R395,49 Shipping
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Persuasion in Advertising

Persuasion in Advertising

Sold by:

Persuasion in Advertising

R4 849,00

Only 1 left in stock
+ R395,49 Shipping

14-Day Returns Policy

Sold by:

R4 849,00

Only 1 left in stock
+ R395,49 Shipping

14-Day Returns Policy

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Description

Persuasion in Advertising

A practical and in-depth guide to the art of advertising persuasion this book draws on research concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption.
  • Brand: Taylor & Francis Ltd
  • Category: Education
  • Format: Hardback
  • Language: English
  • Publication Date: 2025-03-27
  • Publisher / Label: Taylor & Francis Ltd
  • Author: John OShaugnessy
  • Number of Pages: 232
  • Fruugo ID: 434338109-911545383
  • ISBN: 9780415322232

Delivery & Returns

Dispatched within 6 days

  • STANDARD: R395,49 - Delivery between Fri 13 February 2026–Thu 05 March 2026

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