Strategic Integrated Marketing Communications

R1 199,00
+ R285,49 Shipping
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Strategic Integrated Marketing Communications

Strategic Integrated Marketing Communications

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Strategic Integrated Marketing Communications

R1 199,00

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R1 399,00
Only 1 left in stock
+ R285,49 Shipping

14-Day Returns Policy

Sold by:

R1 199,00

Save R200,00 (14%)

RRP

R1 399,00
Only 1 left in stock
+ R285,49 Shipping

14-Day Returns Policy

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Description

Strategic Integrated Marketing Communications

This book provides a disciplined systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout attention is paid to balancing theory with practical application how to successfully implement theory for effective communication.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2023-03-07
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Larry Percy (Larry Percy Consulting USA)
  • Number of Pages: 304
  • Fruugo ID: 343445865-752541867
  • ISBN: 9780367770624

Delivery & Returns

Dispatched within 6 days

  • STANDARD: R285,49 - Delivery between Fri 13 February 2026–Thu 05 March 2026

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