Strategic Marketing in Library and Information Science

R1 049,00
+ R398,99 Shipping

Strategic Marketing in Library and Information Science

Strategic Marketing in Library and Information Science

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Description

Strategic Marketing in Library and Information Science

With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS this text examinees the current and quite limited state of marketing by LIS practitioners and institutions.
  • Brand: Taylor & Francis Inc
  • Category: Education
  • Format: Paperback
  • Language: English
  • Publication Date: 2022-01-24
  • Publisher / Label: Taylor & Francis Inc
  • Author: Linda S Katz
  • Number of Pages: 266
  • Fruugo ID: 434386003-911593499
  • ISBN: 9780789021434

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  • STANDARD: R398,99 - Delivery between Fri 23 January 2026–Thu 12 February 2026

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