The Innovation Odyssey Lessons from an Impossible Project

R1 249,00
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The Innovation Odyssey Lessons from an Impossible Project

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The Innovation Odyssey Lessons from an Impossible Project

R1 249,00

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The Innovation Odyssey Lessons from an Impossible Project

This book tells the story of a project to develop a low-cost electric car a goal previously considered impossible. An adventure in management and technical innovation the project was a breakthrough in cultural innovation as it brought together French Japanese Indian and Chinese organizations to deliver a car for the European market.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2026-01-26
  • Publisher / Label: Taylor & Francis Ltd
  • Author: The Innovation Odyssey: Lessons from an Impossible Project
  • Number of Pages: 226
  • Fruugo ID: 529002404-1074200096
  • ISBN: 9781032387468
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  • STANDARD: R173,99 - Delivery between Wed 14 October 2026–Tue 03 November 2026

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